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Social Media Optimization

Social Media Optimization
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Social Media Optimization

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.

The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content. Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.

 

Lessons

  1. Social Media Marketing for Businesses

  2. Social Media and Marketing: Start With a Plan

  3. Best Social Media Marketing Tips

  4. Using Facebook for Social Media Marketing

  5. What Is Social Media?

  6. Common Social Media Features

  7. What is the Difference Between Social Media and Social Networking?

  8. Are Traditional Media Also Social Media?

  9. Are Blogs a Part of Social Media?

  10. What Are Some of the Known Issues With Social Media?

  11. What Does the Future Hold for Social Media?

  12. How Are Search & Social Media Marketing Related?

  13. 65+ Social Networking Sites You Need to Know About

  14. Key Principles for Social Media Managers

  15. General Social Media Best Practices

  16. How to Create a Social Media Marketing Plan

  17. Establish a Brand Voice for Social Media

  18. Audit and Prioritize Your Networks

  19. Establish a Posting Frequency

  20. Set Up Social Media Workflows With Checklists

  21. Coordinate Posts and Campaigns With a Social Media Calendar

  22. Establish a Reporting Schedule to Prove Your Value

  23. 5 Ways to Measure Your Instagram Marketing Results

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