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Search Engine Optimization

Search Engine Optimization

Search Engine Optimization

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase of paid placement.

SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increases its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google, Yahoo etc. Promoting a site to increase the number of backlinks or inbound links, is another SEO tactic.



  1. What is SEO?

  2. What is Content?

  3. Spelling and Grammar?

  4. Suggestive and Predictive Search

  5. Consideration Cycle?

  6. Browsing Behavior?

  7. SEO Fundamentals?

  8. On Page Optimization?

  9. Off Page Optimization?

  10. Meta Data and Meta Description

  11. Site Linking - External and Internal

  12. Anchor Text

  13. Alt Text and Alt Tags

  14. Practices to improve SEO

  15. SEO Backend Tools

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